´óѧӢÓï¿çÎÄ»¯½»¼ÊË«Óï¿Î³Ìˮƽ²âÊÔÌ⣨һ£© I. Multiple Choice (20 points, 2 points each)
Directions: There are some statements in this section. For each statement there are four choices marked A, B, C, D, choose the ONE that best complete the statement.
1. In the United States continues to welcome a large number of immigrantsÒÆÃñ each year
and has referred to as a melting-pot´óÈÛ¯ society. This trend can reflect the theory of ___A__.
A. macroculture B. microculture C. globalization D. modernization
2. A teenager dresses like and talks like a gang member but not a member of any gang. This
case reflects the ___A____ characteristic of subgroup. A. deviant label B. temporality C. wanna-be behavior D. unexamined
3. When you talk with your friends about Picasso, Beethoven, you are talking about culture
from ___B___ perspective. A. anthropologicalÈËÀàѧ B. intellectualÓвÅÖÇµÄ C. social D. psychologicalÐÄÀí
4. The dialogues at the United Nations, for example, would be termed __B_______. A. interracial communication B. interethnic communication C. international communication D. interpersonal communication
5. There is a Chinese belief that ¡°One is good in nature with different characteristics but
similar habits. However, if he is not well educated, his nature changes¡±. This belief can reflect that____C___.
B. Human nature is a mixture of good and
A. Human nature is evil but perfectible
evil
C. Human nature is good but corruptibleÈÝÒ×
D. None of the above
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6. Mr. Wang, a Chinese immigrate in U.S, has adapted himself so well to American culture
that he gradually lost his Chinese cultural identity. This process is called__C___.
A. separation and segregation¸ôÀë B. integrationÕûºÏÒ»Ì廯 C. assimilationÎüÊÕͬ»¯ D. marginalization±ßÔµ»¯
7. Liming, a Chinese student, just began his study in a university in the United States. In his
first week in U.S., he thought everything was new and exciting, and he enjoyed himself a lot. Liming is in__A___ stage of culture shock.
A. honeymoonÃÛÔ B. crisisΣ»ú C. reintegrationÔÙÕûºÏ D. gradual adjustmentÖð½¥ÊÊÓ¦
8. ___C__ is the process of putting an idea into a symbol. A. Decoding B. Channel C. Encoding D. Source
9. ___A__ refers to anything that distortsÍáÇúÇú½â the message the source encodes. A. Noise B. Message C. Source D. Context
10. ___D__ refers to that portion of the receiver response of which the source has
knowledge and to which the source attends and assigns meaning.
A. Receiver B. Decoding C. Encoding D. Feedback
II. Terms (15 points, 3 points each)
Directions: There are five terms in this section. Try to explain the following terms in your own words. Then write down the answers on the Answer Sheet.
11. Intercultural communication
communication between people whose culture perceptions and symbol systems are distinct enough to alter the communication event.
12. Culture (from intercultural communication perspective)
Culture is the deposit of knowledge, experience, beliefs, values, actions, attitudes, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving. ´Ó¿çÎÄ»¯½»¼Ê½Ç¶È¶¨ÒåÎÄ»¯£ºÎÄ»¯ÊǸöÈ˺ÍȺÌåÔÚÖÖ×å·¢Õ¹¹ý³ÌÖÐËù»ñµÃµÄ֪ʶ¡¢¾Ñé¡¢ÐÅÄî¡¢¼ÛÖµ¹Û¡¢ÐÐΪ¡¢Ì¬¶È¡¢½×¼¶¡¢×ڽ̡¢Ê±¼ä¹Û¡¢½ÇÉ«¡¢¿Õ¼ä¹Û¡¢ÓîÖæ¹ÛÄîµÄ»ýµí£¬ÒÔ¼°ËûÃÇ»ñµÃµÄÎïÖʵĶ«Î÷ºÍËùÓÐÎï¡£ 13. Norms
norms are culturally ingrained principles of correct and incorrect behaviors which, if broken carry a form of overt or covert penalty.
¹æ·¶Ö¸µÄÊÇÕýÈ·ºÍ²»ÕýÈ·ÐÐΪ¸ùÉîµÙ¹ÌµÄÎÄ»¯ÔÔò£¬ÕâÖÖ²»ÕýÈ·µÄÐÐΪһµ©·¢Éú£¬¾ÍÒâζ×ÅÒ»ÖÖÏÔÐÔ»òÒþÐԵĴ¦·£¡£ 14. Acculturation
is a process in which members of one cultural group adopt the beliefs and behaviors of another group. 15. Euphemism
Euphemism means the act of substituting a mild,indirect,or vague term for one considered harsh,blunt,or offensive.Ö¸ÓÃκ͵쬼ä½ÓµÄ·½Ê½À´´úÌæÑÏÀ÷µÄ£¬ÉúÓ²µÄ»ò𷸵ÄÑÔÓï¡£
III. Case Analysis (20 points, 5 points each)
Directions: In this section you are supposed to analyze the following cases from the perspective of intercultural communication. Then write down the answers on the Answer Sheet.
16. At a reception for a U.S. political candidate, the guests appear to be divided into groups. People in some groups are all African Americans, others are Latin Americans, and others are Asians. Explain the cultural phenomena that are operating at this political gathering.
17. The U.S. automotive manufacturers have complained about Japanese automotive imports and that the U.S. car firms are locked out of the Japanese market. The Japanese have countered that the U.S. firms have not done their homework; they offer cars that are too big or are not fuel efficient. While U.S. car sales have decreased in the United States, Japanese car sales have increased. Japanese manufacturers have begun to assemble cars in the United States; many U.S. firms are moving part of their operations to Mexico. Discuss the implications to these firms as they globalize.
18. The United States has globalized faster than it has paid attention to mindsets that differ from U.S. mindset. The world is connected by news satellites, and that allowed the Gulf War Crisis to be viewed as it unfolded ----- the world literally watched the war happen. Explain how the world and public opinion have been affected by mass media, including how world negotiations have changed for governments, diplomats, politicians, and businesses.
19. The origin of the hand salute is uncertain. Some historians believe it began in late Roman times when assassinations were common. A citizen who wanted to see a public official had to approach with his right hand raised to show that he did not hold a weapon. Knights in armor raised visors with the right hand when meeting a comrade. The practice gradually became a way of showing respect and, in early American history, sometimes involved removing the hat. By 1820, the motion was modified to touch the hat, and since then it has become the hand salute used today.
IV. Answer the Following Questions. (30 points, 5 points each)
Directions: In this section you are supposed to answer the following questions with the knowledge of intercultural communication. Then write down the answers on the Answer Sheet.
20. What are the elements contributing to the globalization? 21. How is culture learned?
22. What does the power distance measure according to Hofstede? 23. What shall be considered in planning business messages?
24. How have been individualism and collectivism associated with direct and indirect styles of communication?
25. Explain high-context culture and low-context-culture.
V. English-Chinese Translation (15 points, 3 points each)
Directions: In this section you are supposed to translate the underlined sentences into Chinese. Then write down the answers on the Answer Sheet.
(26) American restaurant customs are somewhat different from those in other countries. Elsewhere, it may be appropriate to get a waiter or waitress¡¯ attention by calling, whistling , or snapping the fingers. (27) In America, you put up a finger to catch his or her eye. In many parts of the world a fixed service charge is added to restaurant bills. (28) In most American restaurants it is common to tip the waiter or waitress about 15% of the total bill. If the service was very good, you can leave a larger tip. If it was bad, you may leave less. (29) The tip is usually left on the table , but you can also give it directly to the waiter or waitress. In better restaurants you pay your bill through the waitress or waiter. (30) In inexpensive ones, you pay at the cash register. Finally, if you are not able to finish your food, it is perfectly acceptable to ask for a ¡°doggie bag¡± for the extra food.