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we may have the following classification:

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¡· Human communication e.g. You complain to your instructor about your course credits through telephone.

È˼ʹµÍ¨ Äãͨ¹ýµç»°ÏòÄãµÄµ¼Ê¦±§Ô¹ÄãµÄ¿Î³Ìѧ·Ö ¡· Animal communication e.g. A hen clucks to her chicks. ¶¯Îï´«²¥ һֻĸ¼¦ÏòËýµÄС¼¦¿©¿©¡£

¡· Human-animal communication e.g. A farmer gives instructions to his ploughing cow ÈË - ¶¯Îï´«²¥ Ò»¸öÅ©·ò¸øËûµÄÀçţָʾ

¡· Human-machine communication e.g. A programmer issues commands to a computer. ÈË»úͨÐÅ ³ÌÐòÔ±Ïò¼ÆËã»ú·¢³öÃüÁî¡£

¡· Machine-to-machine communication e.g. My watching machine receives commands from the built-in computer.

»úÆ÷¶Ô»úÆ÷ͨÐÅ¡£ ÎÒµÄÏ´Ò»ú´ÓÄÚÖüÆËã»ú½ÓÊÕÃüÁî¡£

There is another type of classification of human communication£¬depending on the number of persons involved in communication:

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¡· Intrapersonal communication is communication within and to the self.£¨ ×ÔÎÒ´«²¥£©e.g. A boy talks to himself while flourishing his toy gun.

ÄÚ²¿´«²¥ÊÇ×ÔÎÒÄÚ²¿µÄ¹µÍ¨¡£ Ò»¸öÄк¢Ì¸Æð×Ô¼º£¬Í¬Ê±Å·¢Õ¹ËûµÄÍæ¾ßǹ¡£

¡· Interpersonal communication is communication between people.£¨È˼ʴ«²¥e.g. You send

an email message to an American friend.

È˼ʹµÍ¨ÊÇÈËÓëÈËÖ®¼äµÄ¹µÍ¨¡£ Äã·¢Ë͸øÃÀ¹úÅóÓѵĵç×ÓÓʼþ¡£

¡· Organizational communication is communication within groups of people and by groups of people to others.£¨×éÖ¯´«²¥£©e.g. Your company sends circulars and messengers to other Companies.

×éÖ¯´«²¥ÊÇÖ¸ÈËÓëÈËÖ®¼äµÄ¹µÍ¨ºÍÈËÓëÈËÖ®¼äµÄ¹µÍ¨¡£ ÄãµÄ¹«Ë¾ÏòÆäËûÈË·¢ËÍ֪ͨºÍÐÅʹ ¹«Ë¾¡£

¡· Mass communication is communication received by or used by large numbers of people. (´óÖÚ´«²¥£©e.g. Information is sent through TV£¬radio£¬newspapers£¬or magazines. ´óÖÚ´«²¥ÊÇ´óÁ¿È˽ÓÊÕ»òʹÓõĴ«²¥¡£ £¨´óÖÚ´«²¥£©ÀýÈ磬ͨ¹ýµçÊÓ£¬¹ã²¥£¬±¨Ö½»òÔÓÖ¾·¢ËÍÐÅÏ¢¡£

In another word, under communication we have human and biological/physical communication; under human communication, we have non-social and social communication; intra-personal is non-social communication while social communication £¬ which business communication belongs to ,includes interpersonal, organizational and mass communication (See Fig. I-I).P6

»»¾ä»°Ëµ£¬ÔÚ¹µÍ¨ÖУ¬ÎÒÃÇÓÐÈ˺ÍÉúÎï/ÎïÀí½»Á÷; ÔÚÈ˼ʽ»ÍùÏ£¬ÎÒÃÇÓзÇÉç»áºÍÉç»á½»¼Ê; ¸öÈËÄÚ²¿ÊÇ·ÇÉç»á½»¼Ê£¬¶øÉÌÒµ½»¼ÊËùÊôµÄÉç»á½»¼Ê°üÀ¨È˼ʣ¬×éÖ¯ºÍ´óÖÚ´«²¥(See Fig. I-I).P6

The Process Of Communication 1) components Of Communication

Scholars identify eight key components of communication within the framework of intentional

communication:message,sender,receiver,channel, noise, feedback, encoding and decoding. Each of them plays an important role in the process of communication and is worth our attention.

ѧÕßÔÚÓÐÒâʶµÄ¿ò¼ÜÄÚÈ·¶¨Á˹µÍ¨µÄ°Ë¸ö¹Ø¼ü×é³É²¿·ÖͨÐÅ£ºÏûÏ¢£¬·¢ËÍÕߣ¬½ÓÊÕÕߣ¬ÐŵÀ£¬ÔëÉù£¬·´À¡£¬±àÂëºÍ½âÂë¡£ ËûÃÇÿ¸öÈËÔÚ¹µÍ¨µÄ¹ý³ÌÖз¢»ÓÖØÒª×÷Óã¬ÖµµÃÎÒÃÇ×¢Òâ¡£ Messages--verbal or nonverbal-are the content Of communication and ideas from one person to another. A verbal message includes oral message and written message. A nonverbal message has more uncertainties than the verbal one.

ÏûÏ¢ - ÓïÑÔ»ò·ÇÓïÑÔ - ÊÇ´ÓÒ»¸öÈ˵½ÁíÒ»¸öÈ˵ŵͨºÍÏë·¨µÄÄÚÈÝ¡£ ¿ÚÍ·ÏûÏ¢°üÀ¨¿ÚÍ·ÏûÏ¢ºÍÊéÃæÏûÏ¢¡£ ·ÇÑÔÓïÏûÏ¢±ÈÓïÑÔÏûÏ¢¾ßÓиü¶àµÄ²»È·¶¨ÐÔ¡£

A sender, refers to the person Who sends the message, while the receiver is the one who receives the message. In order to reduce the uncertainty or misunderstandings, the sender should think the receiver¡¯s point of view When composing the message. Besides£¬the role of sender and receiver is always changing.

·¢ËÍÕߣ¬Ö¸·¢ËÍÏûÏ¢µÄÈË£¬¶ø½ÓÊÕÕßÊǽÓÊÕÏûÏ¢µÄÈË¡£ ΪÁ˼õÉÙ²»È·¶¨ÐÔ»òÎó½â£¬·¢ËÍ·½Ó¦¸Ã¿¼ÂǽÓÊÕ·½ÔÚ±àдÏûϢʱµÄ¹Ûµã¡£ ´ËÍ⣬·¢ËÍÕߺͽÓÊÕÕߵĽÇÉ«×ÜÊÇÔڱ仯¡£ Channel/Medium refers to the ways of sending and receiving messages. Different messages ask for different channels.

Channel / MediumÊÇÖ¸·¢ËͺͽÓÊÕÏûÏ¢µÄ·½Ê½¡£ ²»Í¬µÄÏûÏ¢ÒªÇó²»Í¬µÄͨµÀ¡£

Noise refers to the disturbances along the communication process, which may result in

unintended message perceived by the receiver.

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Feedback refers to the reaction from the message receiver to the message sender. Feedbackcan further divided into two pairs£ºpositive feedback vs. negative feedback; internal feedback vs. external feedback.

·´À¡ÊÇÖ¸´ÓÏûÏ¢½ÓÊÕÕßµ½ÏûÏ¢·¢ËÍÕߵķ´Ó¦¡£ ·´À¡¿ÉÒÔ½øÒ»²½·ÖΪÁ½¶Ô£ºÕý·´À¡Ó븺·´À¡; ÄÚ²¿·´À¡ÓëÍⲿ·´À¡¡£

Encoding refers to the process of the sender putting the message into a signal (the encoded message); decoding refers to the process Of the receiver interpreting the signal from the sender.

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Among these eight ingredients,encoding and decoding are of special significance because communication is achieved by encoding a message into a signal and by decoding this signal at the receiving end. In the process of message decoding, noise along the channel may interfere with the receiver¡¯s interpreting of the signal from the sender it can destroy or distort the signal. As long as the message decoded is identical to the message encoded, the process of communicating is achieved.

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