直销的优势（The advantages of direct marketing） 2007-10-12 18:37:07 has announced to the workplace, business blog channel classification

The direct reason at an alarming rate in the global promotion, because of its own advantages of direct sales of other:

Direct marketing is a kind of high speed

The traditional product sales, mostly through the distribution of the total area - wholesalers - retailers distribution and a series of intermediate links, the product can last into the hands of customers, products in the traditional sales chain, not only to spend a lot of time retention, but also to establish such a product sales chain, is not a short duration of time. So, in the field of commodity circulation in traditional commodities, from the factory to enter the hands of customers often have a long period of time, this is not conducive to the market demand for rapid response, is not conducive to the rapid recovery of funds. The direct way, with the help of

distributor's reputation for product sales, only through an intermediate link, into the hands of customers, this is a kind of efficient marketing methods. Moreover, the word of mouth is increasing in geometric series. Therefore, products can be quickly and fully occupy the market; this is the traditional marketing mode and can not be absolute.

Direct marketing can save the cost of sales

First, direct reduced circulation, the circulation costs are saved. In the traditional marketing mode, various wholesalers

are formed by company. A wholesale company department set up domestic and foreign trade, production and processing, security, administration, logistics, party, government, industry, group, and so on, large institutions like this, how much manpower and resources? Isn't this all into their stalls in the distribution of products? Even if the two or three smaller wholesale company, but also hepatobiliary taste, cost is not low. Moreover, at all levels also occupy a lot of liquidity wholesale. All of these costs are ultimately passed on to the customer on the head.

However, for direct sales, the cost will not happen. Direct Selling Company needs only a group of competent distributors formed a huge network, you can complete the product sales. Of course, the company must give distributors pay direct fees, but the sale than traditional expenses less than 1/2 or 2/3.

Secondly, saving promotion expenses. Now the products, especially new products, if not to advance in virtue of powerful advertising and other promotional means, to occupy the market, it is almost impossible. The promotional advertising, newspapers are on the area, TV is on time, a small business, the annual investment of millions of dollars or even thousands of Yuan advertising, this is commonplace.

And then there was no direct marketing, advertising, only a small amount of information costs, organization costs and training costs of the product can be sold out. Only in the sales of products, direct sellers can give performance incentives, without investing a lot of promotional expenses.

In the direct sales, customer is the true God

The traditional sales, also called the \is God\slogan, but many customers are not only just the slogan, not God, but also often become victims of fake and shoddy products. But in the field of direct marketing, the customer is the real God, embodied in the:

First, the customer is not satisfied with the products, you can return.

All right all the provisions of the \

Where in the \returned.

Second, customers in the consumer products at the same time also can make money.

A customer in the purchase and consumption of products, if very satisfied, as long as you take this message to your friends, neighbors, relatives, colleagues, as long as they have purchased the product from the company, you can receive a bonus, because you have carried out the propaganda work for the company, should enjoy the corresponding reward.

Third, customers can enjoy the best pre-sales, sales and customer service service.

In the purchase of goods, direct friends will give you a comprehensive and detailed introduction, a thorough

understanding of your products, the purchase of goods in the process, you can go to company selection, and also by the introducer delivery, do not charge any fees; after a purchase, you can enjoy a series of additional services. For example, Shenzhen software, you bought a product, you and your family can go to the free life in the local learning computer company, the company a week from Tuesday to Saturday are taught by computer knowledge. Not only that, where there is a renewal product, you can replace the new product life free.

Fourth, customers can buy the best quality products.

For direct selling products, must be the most high-quality products, there are two reasons:

First of all, to accept the return period of the test product. All products are provided for direct return period, where the return period, the company must accept no reason to return. If the product quality, customers have to return, non break down. Therefore, there is no first-class product quality, the production company is not easily by direct way.

Secondly, to accept the test of social relations. Direct selling is a word-of-mouth sales, it is based on the network of friends. If the product is not good quality, most people did not dare to recommend it to their friends and family. The business of small things, friendship, the inferior products recommend to friends, after how to meet? Therefore, not high quality products, enterprises can not use mainly is the direct way with the chain of acquaintances to sell.