lot by following the advice they give .

这些广告都意味着是有帮助的，你经常可以学到以下的建议，他

们给了很多

8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.

老板就可以选择合适的产品来生产，这是预期的是最流行的一种

与消费者

9. Also important are the sales targets.

10. If they want to become the market leader, the company must ensure that their product is of high quality.

如果他们想成为市场领导者，公司必须确保他们的产品是高质量同样重要的是销售目标。

的。

11. That is why we are considering repackaging our chocolate bar as well.

12. Not all ads play tricks on us though.

这就是为什么我们正在考虑重新包装的巧克力棒以及。

并非所有的广告播放我们虽然花样

13. These ads deal with large social issues.

14. In my opinion, this may have harmful effects.

15. What they don’t mention is how bad these things can be for our teeth.

16. Have you ever regretted not having snapped those unforgettable moments?

17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.

不像一个广告，广告活动是使用各种广告达到特定的观众组织方你有没有后悔没有呵斥那些难忘的时刻？

他们没有提到这些东西是多么糟糕，可以为我们的牙齿。 在我看来，这可能会产生有害影响。 这些广告处理大量的社会问题。

案的广告。

18. When you start a successful ad campaign, you must have a clear goal and target audience in mind.

当您启动一个成功的广告运动，你必须有一个明确的目标和目标

受众的头脑。

19. In order to determine your audience, you will need to do a little research.

为了确定你的听众，你将需要做一些调查。

20. It is important to always try to appeal to the way the audience will react.

21. What parts of this issue would they care about or be concerned with?

22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.

您选择的方式宣传应该主要取决于您的目标受众，哪些类型的广这个问题的哪些部分他们会关心或关心？ 重要的是总是试图吸引观众的方式作出反应。

告达到特定组最好的。

三、单元综合练习

I .将表中的短语填入相应的句中：(每题2分，共20分)

①A I know his address, but I cannot think of it ________________. ②A He closed his eyes ________________ and then opened them, looking at nothing.

③A She called her father _______________ she reached the hotel. ④A Don’t worry. I will be back ________________.

⑤A We are ready _______________ to give our lives for the country. ⑥A Won’t you come in _____________ ?

⑦B I didn’t buy that dictionary because I had no money with me _____________.

⑧B Stop discussing ________________ please.

⑨A ________________ I saw him I knew that there was no hope. ⑩BI wouldn’t ____________ consider lending him money. 课堂 作业 at the moment the moment

at any moment

for a moment for

II. 根据首字母或中文提示补全单词：(每题2分，共20分)

1. B As far as I am c__________, I can’t object to your

marriage.

2. B She loves the song in p___________, because her mother used to sing it.

3. B The atmosphere is a m___________ for sound waves. 4. A Does she say anything that a__________ to you especially?