Unit4

Listening skills: Identifying the associative meaning of ads

Obey your thirst.

Drivers wanted.

She works while you rest.

Make yourself heard.

We lead. Others copy.

Good to the last drop.

Don't leave home without it.

No business too small, no problem too big.

Listening in > Task 1

shoes

funny

a lot of life ad

extra spring

money

millions of dollars

for nothing

reach the top

hard work

focus on

forget

Listening in > Task 2

FTFFT

Listening in > Task 3

ABBCC

Let's talk > Task 1

TFTFT

Further listening and speaking > Further listening > Task 1

banned tobacco ads

young people smoking cigarettes

ways around the law

new customers old ones

smoking on campus

Further listening and speaking > Further listening > Task 2

ACBDD

Further listening and speaking > Further listening > Task 3

FTFTF

Unit 4 test

1.B. Because short slogans can catch busy people's attention.

2.B. The woman spends a lot of money shopping.

3.C. Ads should be adapted for particular places. 4.D. To express his agreement with the woman

5.C. She is easily influenced by advertisements

1.We do

2.change the image

3.do some surveys

4.different age groups

5.all the time

6.your users

7.target

1.C. To encourage readers to get rid of a certain idea.

2.A. The advertiser

3.A. Local advertising.

4.A. Mail advertisements go to people with certain characteristics

5.B. The definition and classification of ads

1.C. kind of

2.D. for nothing

3.C. to show

4.D. bringing in

5.C. Sums

6.C. Even

7.B. only too natural

8.D. Around

9.B. do some publicity

10.C. You name it