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Though Thaler, a behaviorism psychologist, hasn't specifically studied the field of communication, his principle works just as well if your mission is to reach and engage your audience. ¡°If you want to get somebody to do something, make it easy.¡± __1__ Here're the ways of applying Thaler's approach£º
Develop a single high concept to summarize your message. The idea is that to make it easy for your audience, you should distill (ÌáÁ¶) what you're trying to convey in a short phrase or sentence.
Lead with your point. And now that you've figured out the most important message to communicate, you should make that your headline or subject line. __2__ It attracts their attention. It promises the solution to a problem.
Emphasize the benefit. Answer your audience's key questions: ¡°__3__¡± ¡°What's in it for me£¿¡±
Be briefer than you ever thought possible. Don't worry about the word count; just cut and cut until only the most important is left.
__4__ We're living in a visually mediated society, and most people would much rather watch a video or scan a photo or spend time on an infographic (ÐÅϢͼ) than read.
Reduce friction. In communication, friction occurs when an audience member is intrigued (ʹ×ÅÃÔ) by a topic, but then meets with resistance on his or her quest (×·Çó) to engage with content. __5__ Provide a clear way to learn more. Most people will want just a bite of information, but some will long for a snack. So provide an easy way to get more substance.
A£®Why do you think so? B£®How does this affect me?
C£®Use visuals to instantly convey your meaning. D£®That's the first thing audience members notice. E£®So you should lower your voice before the audience. F£®So think about how to make the experience easier. G£®How does this relate to improving communication?
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1£®G ¸Ã¿Õ¸ñǰ½²µ½ThalerËùÌá³öµÄÔÀíͬÑùÊÊÓÃÓÚÓë¹ÛÖڵĽ»Á÷¹µÍ¨ÖУ¬¿Õ¸ñºóµÄ¾ä×Ó¡°Here're the ways of applying Thaler's approach¡±±íʾ×÷ÕßÏÂÃæÒª½éÉÜThalerµÄÔÀíÈçºÎÊÊÓÃÓÚÓë¹ÛÖڵĽ»Á÷¹µÍ¨ÖУ¬¹Ê¿Õ´¦ÎªÒ»¸ö¹ý¶É¾ä£¬¶øGÏî(Õâ
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3£®B ¸ù¾Ý¸Ã¿Õ¸ñǰµÄ¾ä×Ó¡°Answer your audience's key questions¡±ÒÔ¼°¿Õ¸ñºóµÄ¾ä×Ó¿ÉÖª£¬¿Õ´¦Ó¦ÊÇÎʾ䣻ÓÖ¸ù¾Ý±¾¶ÎµÄÖ÷Ìâ¾ä¡°Emphasize the benefit.¡±¿ÉÖª£¬Ó¦Ñ¡BÏî¡£
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China has developed a unique festival food culture throughout the years. Eating dumplings is a common folk custom for many Chinese on the day of winter solstice (¶¬ÖÁ), especially those __1__ live in the north.
When midwinter comes, vital movement begins to decline and calm down. In this period, __2__ eaten in a right amount, some nuts such as peanuts, walnuts, and chestnuts are good for one's body.
People in Suzhou, Jiangsu Province, __3__ (be) accustomed to eating wontons in midwinter. According to an old story, during the midwinter feast 2,500 years ago, the King of Wu __4__ (feed) up with all kinds of costly foods and wanted to try __5__ (variety) things. Then, the beauty Xishi made wontons to honor the king's wish. He ate a lot and liked the food very much. Later, the people of Suzhou had wontons to celebrate the festival __6__ (official)£®
In places such as Shanghai, people eat tangyuan, a kind of small dumpling ball __7__ (produce) with sticky rice flour (·Û). In Yinchuan, Ningxia, people call midwinter the ¡°Ghost Festival¡±. On that day, it is customary for people there to eat mutton soup and the dumplings in it. They give the midwinter soup a strange name and call it ¡°brain¡±£¬ which they usually share with their __8__ (relative)£®
People in Taiwan keep the custom of providing nine£layer cakes __9__ their ancestors. People from the same family gather at their ancestral temples to adore their ancestors in order of their ages. After __10__ (hold) the sacrificial ceremony, there is always a grand dinner.
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1£®¼òµ¥½éÉÜÖйú¹ÅµäÒôÀÖ(ÀÖÆ÷¡¢ÒôÀÖ·ç¸ñºÍÎ÷·½ÒôÀֵIJ»Í¬µÈ)£» 2£®Äã»áËÍËûÒ»ÕŶþºúÒôÀÖµÄCD¡£ ×¢Ò⣺1.´ÊÊý100×óÓÒ£»
2£®¿ÉÒÔÊʵ±Ôö¼Óϸ½Ú£¬ÒÔʹÐÐÎÄÁ¬¹á£» 3£®¿ªÍ·ºÍ½áβÒѸø³ö£¬²»¼ÆÈë×Ü´ÊÊý¡£ Dear Paul£¬
How is everything going?
Yours£¬ Li Hua
[¾«²Ê·¶ÎÄ] Dear_Paul£¬ How_is_everything_going? I'm so glad to know you adore Chinese culture. Without doubt, classical Chinese music is one of the typical symbols. Actually, in China, classical Chinese music is never out of date. It is often played by many gifted musicians
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who play traditional Chinese musical instruments like guzheng, yangqin, pipa, xiao and so on.
Different from Western music, traditional Chinese melody is connected to Chinese poetry, which makes it more charming. When you listen to it, you must be personally on the scene, just like communicating with the composer. In order to let you know more about it, I will send you a CD of music played by erhu. After you experience elements from different cultures, you will know the power and the beauty of the music. Hopefully you will enjoy it!
Yours£¬ Li_Hua