Unit 11 MEDIA Lesson 3 The Advertising Game 教学设计

1. Title: M4 Unit11 Lesson3

General introduction：This lesson is taken from a book of New Senior English for China by Beijing Normal University. This lesson is about the reading part. By learning this passage, the students can master some language points and reading skills, as well as some right life guides.

2.Teaching aims and demands

(1).knowledge objects

1).Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.

2).Phrase: stand out, consist of, in direct competition with, consist of, linked to, be linked with, aim to, participate in,

3).grammar: Gegunds as a subject/verb/preposition/noun (2).Ability objects

1).Listening skills ：understand what the teacher is saying, listen to the tape after class.. 2).Reading skills ：general understanding，detail information

3).Speaking skills： use the new expressions to talk about Ads in your daily life.

4).writing skills：write a short passage about your opinions on Ads with new expressions learned. (3).emotion objects

Ads help us know more about the products, but there are also cheats in ads. We should observe carefully about ads before buy the goods. We should watch more public

advertisements ,participate in improving our neighbourhood, protect the environment, and help other people..

3 .Teaching keys and difficulties

Gegunds as a subject/verb/preposition/noun

4 .Teaching methods

(1).Fast reading (2).Detailed reading

(3).explaining

(4).Task based group discussion

5.Teaching aids

computer ,overhead projector, PPT

6. Course number

We will finish this lesson in 3 classes. This is the reading class.

7.Teaching procedures

General introduction: Step1 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students’ writing skills. Thus we can meet all the teaching demands.

Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)

Step2 Fast-reading and search for the answer for \(8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?” ”Not all ads are trying to sell people products or services. T or F?” Step3 Detailed reading and look for the information needed . The ability to get detail information. (9minutes) “What ideas do today’s advertisers use to make you notice their products?””What has the government done during the last dacade?”

Step4 Explain difficult sentences and use of new phrases in detail under the help of some teaching equipments.(10minutes)

Step5 Task-based discussion(10minutes)

Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today.

Step6 Summary of the lesson with related exercises. Mention the emotional objects.(5minutes) Step7 Homework（1minute）say bye.

(1).Do exercise 8,9,10 in the exercise book. This is used to make the students have a further understanding of new words and new grammars.

(2).write a short passage about what is the right thing to do on the topic discussed today.(at least

100 words)