教案首页
授课内容 所需课时 主要教材或 参考资料 Chapter 1 Communication: An International Perspective 4 学时 《跨文化商务交际 第二版》 高等教育出版社 2011 年出版 知识目标：1. 理解并掌握沟通和商务沟通的基本原理； 2. 通过案例欣赏理解跨文化沟通的特点； 3. 了解跨文化商务沟通的重要性和复杂性； 4. 学习跨文化商务沟通相关词汇。 能力目标：使学生在理解沟通和商务沟通的基本理论的基础上，培养其文化意识与跨文化交际能力。 德育目标：1. 提高学生对文化差异的敏感性、宽容性和处理文化差异的灵活性，培养学生跨文化交际能力； 2. 激发学生对中西方沟通形式差异的思考。 沟通和商务沟通基本理论及特点 跨文化商务沟通特点和案例分析 1. 多媒体教学 2. 讨论法 3. 讲授法 4. 视频观看 Ⅰ. Basics and Purposes for Communication 1学时 Ⅱ. Business Communication 1学时 Ⅲ. Intercultural Communication 1学时 Ⅳ. Learning Intercultural Business Communication 1学时 1. 预习本章教学内容并完成课前学习任务； 2. 复习并掌握本章相关理论知识； 3. 通过相关练习题巩固知识； 4. 通过商务对话练习和案例分析进一步理解本章理论与知识。 Preview： Previewing the next part. Oral Practice： Practicing a conversation on intercultural business communication. 同意上述安排。 教研室主任签字： 200 年 月 教学目标 教学重点 教学难点 教学方法 教学内容及 时间安排 学习指导 作业及思考题 教研室审阅意见 教 学 程 序 教学的基本内容 (1) 时间安排教学方法 15 mins: Warm up 15 mins: Group study 10 mins: Explanation Warm-up Activities Ask students to watch a video clip on cultural shock and answer the following question: What has gone wrong in this video? * Cultural shock: Culture shock is precipitated by the anxiety that results from losing all our familiar signs and symbols of social intercourse. These signs or cues include the thousand and one ways in which we orient ourselves to the situations of daily life: when to shake hands and what to say when we meet people, when and how to give tips, how to give orders to servants, how to make purchases, when to accept and when to refuse invitations, when to take statements seriously and when not. These cues which may be words, gestures, facial expressions, customs, or norms are acquired by all of us in the course of growing up and are as much a part of our culture as the language we speak or the beliefs we accept. I. Basics of Human Communication 1. Needs and Purposes for Communication Common purposes and needs for communicating: ? Survival (e.g. renting a flat, buying food) ? Cooperation (e.g. carrying heavy box with another guy, making a presentation in class) ? Personal needs (e.g. crying on someone’s shoulder, dressing in the right way) ? Relationships (e.g. writing a letter, presenting someone with flowers) ? Persuasion (e.g. advertising, inviting someone to join a group) ? Power (e.g. making rules, controling the class) ? Social needs (e.g. social survey, hosipitals, schools) ? Information (e.g. asking about the bus route, learning news) ? Making sense of the world (e.g. asking questions, watching TV) ? Self-expression (e.g. writing poems, answer questions in class) 2. Definition of Communication Communication: a form of human behavior derived from a need to connect and interact with other human beings. Communication(From an intercultural perspective): it occurs whenever meaning is attributed to behavior or the residue of behavior. We draw upon our past experiences and Things that remain as a record give meaning to the behavior. of our actions 3. The Scope and Classification of Communication 10 mins: Group study 4. The Process of Communication 1) A basic communication model consists of these components: the sender and receiver, the medium or channal, messages, noise, feedback, encoding and decoding. 20 mins: Explanation e.g. “That’s all for today. See you all next week.” I(sender) put into words(encoding) my meanings that “class is over”(messge) and speak the words(channel) in the hope that the words will be suitably understood(decoding) by the students(receiver). 2) Models of Communication ① Linear Model Aristotle --- speaker→speach→audience→effect Occasion Lasswell --- 5-W model Who say what in what channal to whom with what effect. ② Contextualized Model Context: the idea that every act of communication must happen in some sort of surroundings and what is meant by this is actually quite complicated. There is physical context, social context and cultural context. 5 mins: Explanation 10 mins: Group study 5 mins II. Business Communication 1. Defining Business Communication Business communication is the exchange of oral, nonverbal, and written messages within (and across the boundaries of) a system of interrelated and interdependent people working to accomplish common tasks and goals. 2. Internal and External Communication (1) Internal communication refers to the communication taking place within a given organization through such written or oral channels as memos, reports, proposals, meetings, oral presentations, speeches, and person-to-person and telephone conversations Internal communication includes: downward/ upward/ horizontal communication. (2) External communication refers to the communication between the organization and the outside institutions and people---the general public, customers, vendors and other businesses, and government officials. 3. Formal and Informal Communication (1) Formal communication which refers to such communicative activities as business letter, speech, talk, a product presentation and so on. (2) Informal communication, also called grapevine, exists in almost all organizations and at all levels. It has a small number of activists guiding and influencing the informal communication. Assignment: 1. Preview Part 3. 2. Review the terms and key points in this part.